Digital Marketing has today emerged as the preferred marketing medium for marketeers. The key objective of any Digital Marketing Campaign is to promote the brand online, build social media recognition and increase sales through various digital marketing techniques.
In this Digital era of ever-increasing competition, Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using Digital Technologies to reach and convert leads into customers. Digital Marketing provides the best Return-of-Investment (ROI) amongst all marketing techniques. Digital Marketing includes Website Design and Development, Search Engine Optimization Techniques, Search Engine Marketing, Display Advertising, Mobile and Email Marketing.