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Advertising is also effective for companies that are involved in businesses that have a lot of negative potentials. Negative potential means possible distress to human life. These companies are extremely susceptible to controversies and hence need to regularly invest in corporate advertising to keep their image stable in the market. Cigarette companies, oil drilling and exploration companies, pharmaceutical companies and mining companies are examples of organizations that have a need for corporate marketing.

• Inducts new products into the market – This is the building block for any brand. Proper product launches ensure that people come to know about certain brands’ products and services.
• Market Expansion – As big as the phrase sounds, Market Expansion is a basic strategy that each brand has to follow in order to popularise their products. BTL Advertising companies bridge the gap between the company and the consumer thereby creating new markets in potential pockets.
• Increasing Sales – Creative advertising agencies play a key role in increasing the sales of a product. Good advertisement on the other hand also creates a strong fan base among the consumers and that ensures future sales for unreleased products too.
• Fights Competition – It is quite a well-known fact that once a unique product is launched in the market, competition from other brands will follow suit. This is where the advertisement is much needed to create a unique presence for brands and their products in the eye of the beholder.